It is an important issue. A number of people, including the late Roger Bernard, have studied the development of a bilingual identity. This is an emerging trend in Quebec. More often now, when people are asked why they did not request services in French, they say that they are bilingual.
We want to understand why they do not have access to these services and why they do not request them. Has this bilingual identity or the tendency to downplay the importance of services in French become widespread?
This is something that must be considered if we want to understand the dynamic and the issue of supply and demand for French language services outside Quebec.