Primarily it would be to attract and retain good employees. Employers need to have confidence that the infrastructure in the community in which their business is set up has the capacity to attract potential employees to come to the region. They need to be confident that the region will be able to serve all their needs in all the areas that we all know about. And sometimes it can hinge on the issue of language. Certainly, support systems to possibly upgrade some non-francophone employees to levels of functional bilingualism are very useful to put in place for employers in the region, and sometimes we get into weird circumstances and situations with respect to that. Frankly, the employers just want opportunities to have that training available, and since it is sometimes expensive, they want some support system to ensure that can occur.
If you are more like an anglophone Quebecker, you're not necessarily eligible for such types of training and so on.
So it's to attract and retain high-quality employees who believe that the infrastructure is there to support their living and their developing in our region, and at certain levels to ensure that if there is a lack in French language skills, it can be better achieved.