This problem can be attributed to several factors. You talked about a public awareness problem, which is a long-standing one. It may be difficult to raise awareness, though, because some are more resistant to this than others; but we really have no choice.
In the health care sector, public awareness can take the form of cultural sensitivity training on the importance of being different and the value-added it brings. That kind of training should already be available, but it is not. We have to start educating people and encouraging them to be more open-minded.
There are also some tactical issues which are not static. I referred earlier to the Sturgeon Falls region near North Bay, which is a small, very Anglophone community where, even though 25% of the population is Francophone, very few services are available in French.
We are trying to build on existing French services. Our partners in Sturgeon Falls, who are very Francophone and very much aware of the French fact, have links with the health care system in the North Bay area. They do have some Francophone contacts. Someone said earlier that we have to rally people to our cause. Yet it's only by giving them state-of-the-art tools in French that we will achieve that.
Let me give you an example. Continuing education in French in the health care sector has often been considered to be second-class. It's pretty good training, but it's far from being of the same calibre as the kind of training course where an international expert comes and spends a whole day presenting the most up-to-date techniques.
The situation has started to improve. We brought in a long-term care specialist of international renown from Quebec. A health care professional told us that every region can access Francophone professionals using Telehealth technology. Another one told us that it was the best training she had ever received.
That strategy is prompting people to sit up and take notice. You raise people's awareness not only by changing their convictions, but also by giving them the most up-to-date tools in French. That is another part of the strategy.