What are you doing to try and counter that phenomenon? In Quebec we have experienced the same sort of thing. There was a time when people wanted to be assimilated. There was a kind of social opprobrium attached to being Francophone: if you didn't speak English, you were a nobody. And people themselves bought into that notion and sent their children to English schools. We had to pass Bill 101 to counter the exodus of Francophones to the English-speaking community.
Does the action plan under which you are carrying out your activities include public awareness initiatives?