Your question is important. Despite the fact that the Canadian census includes seven questions pertaining to language—Canada is the only country in the world to ask such questions in a census—an inquiry on the vitality of minority groups allows us to delve into this entirely new phenomenon and his entirely novel. We also looked into questions of perception. It is obvious that these involve complex dynamics. It is difficult to determine which comes first, the chicken or the egg. For example, we know that many francophones living outside Quebec, who identify with both groups do not demand services because they feel they are bilingual. Other researchers have provided evidence of this, including Rodrigue Landry from the Canadian Institute for Research on Linguistic Minorities.
There's also demographic information, information on the weight of minorities. Studies clearly show that the larger a population in a given municipality is, the more likely they are to demand services, and to pass on their language to their children. Obviously, 40% of francophones living outside of Quebec live in communities where they make up less than 10% of the population. It is certain that this influences not only their behaviour, but their perceptions. Our observations are that people living in these municipalities tend to decide what is important for them. Most of these people feel that it is very important that their children speak the language of the minority. Nonetheless, in some cases, parents decide to send their children to English-speaking schools because the quality of the curriculum is better, or there is no other school available, or for many other reasons. However, it is clear that the lack of availability of services causes people to make greater rise of the language of the majority.