It's possible that people don't hear about the objective of promoting bilingualism everywhere, on all floors, between all the walls of the university. However, some people are more sensitive to the issue than others. You also have to make students and professors responsible for promoting bilingualism. Simply, in most of our universities, professors are bilingual, francophile or anglophile. In some programs, it's much more important than in others. It's also up to students to say that they are making a personal commitment to become bilingual. To do that, by being at a university, let's say in St. John, New Brunswick—I'm using the Brandon expression—it's important for every individual, student or professor to take responsibility for making promotional efforts.
On March 26th, 2009. See this statement in context.