A little earlier, you referred to one wish you had, a media campaign. I mentioned to the other witness just now that I believed it was a very important event, not only because of its international nature, but because it is a model for others. Our athletes excel in various disciplines and serve as role models to Canadians, young Canadians. I see that as very important.
You referred to a media campaign which should also be free of charge and offered to all Canadians. Can you tell us a little more about that? It seems equally important to me.