I would like to add a technical detail. One of our problems is that the sponsors who deal with the International Olympic Committee, like Pepsi-Cola or Samsung, which you mentioned, are not national sponsors. But if VANOC reaches an agreement with a company that produces, for example, shirts, hats, or other things like that for VANOC, then the multi-party agreement applies, including linguistic obligations.
On April 21st, 2009. See this statement in context.