To answer your question, there are various groups. There's one group that comes from immersion. Within that group, there are two ways of thinking.
There are some for whom it's simply a question of values or ideology. The group Canadian Parents for French sometimes adopts a solidly “Trudeauist” ideology. These parents want a bilingual Canada and want their children to be bilingual. Those children, having grown up in that environment, subsequently wind up at our university.
There are also some for whom it is a question of career choice. You have to understand that 100 percent of our students find jobs after graduating. The education students who speak French are snatched up. Their jobs are guaranteed.