You are correct in pointing that out.
Last year we participated, as the minister indicated, in four career fairs, because we had not had a concerted presence, an organized presence. It made a huge difference. This year we will be continuing. We bring departments and agencies together, piggyback on the career fair days that are actually organized by universities, and establish a very visible federal presence to give a sense of the range of opportunities that exist within the public service.
For example, our slogan is “One Employer, A Thousand Opportunities”. We might actually want to say two thousand opportunities, but the thousand actually rings better, though the other is in fact the case. Students, as we go out and explain all of the opportunities that are available in the public service, are quite enthused, and we have seen, in that sense, quite an increase in the level of interest and application.