I'd like to provide a few details on profitability. French-language services outside Quebec don't generate a lot of money because the cash value of advertising time relative to ratings generated is relatively low. We're talking about 500,000 or perhaps 600,000 francophones outside Quebec who have the opportunity to follow the games. That represents very low commercial value.
As Rick was saying, regardless of what we present on TVA, Radio-Canada or RDS during the games, people will mainly be watching the games. Outside Quebec, those companies will probably have higher ratings by broadcasting the games than by broadcasting something else. It's in that sense that this is an advantage.