It's all the same. It's a consortium. So all of the advertising, both English and French, is sold by a single group and placed. The reason you do that is you have to really protect what we call exclusivities.
President, Revenue, Business Planning and Sports, CTV Inc.
It's all the same. It's a consortium. So all of the advertising, both English and French, is sold by a single group and placed. The reason you do that is you have to really protect what we call exclusivities.
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