I think in the proposal we made, the first one, where they pick up our signal, there really is no cost. There's no incremental cost. In fact, in that model we offer to compensate for any lost advertising revenue for the signal they were carrying outside the province of Quebec. So it really was, we thought, an elegant solution to the problem. Really the concern they had was taking someone else's production, which, as I say, we created a precedent for with the Montreal Canadiens, so it wasn't something new.
On May 12th, 2009. See this statement in context.