There's a practical issue with unscrambling that long before the events, and there's a commercial issue, quite frankly. It's probably more of a commercial issue. The way it will work is that people who do not subscribe will get the signal for free, as we've described. People who do subscribe will continue to pay. So there's an issue in that someone who is paying may now have a next door neighbour who may be getting it for free for six months. That's one concern.
The other, practical side of it is that all our research and everything we've done really demonstrates that two weeks to three weeks before an event is the optimum time to promote an event. That's when people really sit up and take notice. So to stretch it out beyond that, combined with the commercial consideration I just described, really makes it impractical for us.