I would just like to add that, in addition to Francophones outside Quebec, there are also Anglophones in Quebec who have neither cable nor satellite and do not receive certain signals.
Let me give you an example. Bell ExpressVu does not carry the Ottawa signal in the Ottawa region. That means that, even if the Ottawa signal were included, they would not be able to access it via satellite, even though they paid. A lot of Canadians will not have it, for all sorts of technical reasons.