No, probably not.
It's really insulting to have someone answer you with: “I don't speak French.” Particularly when it's said rudely, thank you. It's nearly impolite. And they don't tell us they're going to get someone who speaks French. We wait 20 or even 25 minutes before someone comes and sees us. But this is an essential service for Air Canada. I don't understand why you haven't yet solved this problem.
You'll have to find a much easier method of access so that people can file complaints and you can get an accurate picture. Most people don't even open your magazine; forget that. In addition, you're doing a best employee promotion. So everyone's mixed up. People don't know whether it's for a complaint or to promote the best bilingual employee.
I think this is a somewhat roundabout way of doings things. I think it's unhealthy to enable people to file complaints this way; it doesn't work. There are people who come and see me at my riding office to tell me that it makes no sense, that they took the plane and that they couldn't even get service in French. They ask me how they should react. Your little folder doesn't work. You'll have to find another way that is less costly, very effective and that you offer people when they enter the plane. Then you'll get the real picture. For the moment, you don't have it.
I often travel with Air Transat, which offers me completely bilingual service, from the pilot to the flight attendant. Everyone speaks English and French. The trip is much more pleasant.
There's a lot of work for you to do. I understand that you bought another company that wasn't necessarily as bilingual as Air Canada and that you have to make an effort, but I believe you're a for-profit company and that you can put measures in place that are not necessarily costly. You have to do recruitment. I've never seen French-language recruiting ads in the newspaper. But I'm in Quebec. And if there aren't any in Quebec or New Brunswick, there's a serious problem somewhere. When you have employees leaving, make an effort to replace them with bilingual people. They aren't just in Quebec; they're everywhere, New Brunswick and Ontario. So ask around to get bilingual people; in that way you'll avoid additional costs and you'll have qualified people.
Personally, I don't want to travel with Air Canada and be told: “I don't speak French.” This is 2009, and that's become unacceptable. It isn't simply up to the government to pay for that; you're making money, so invest part of that money in this.