Let's go a little further. Is any recruitment or promotion done in the schools? For example, when CIBC opened its call centre in Fredericton, it immediately entered the Bathurst region. It placed advertisements in the newspapers and on radio to tell the public that it had jobs to offer. It did a big advertising campaign and received applications. The Acadian Peninsula is moving to Moncton because bilingual people are going to work in bilingual positions. It's things like this that can be done. Not everything necessarily has to be done in Quebec.
You said you were dealing with a collective agreement. It should be clearly stated in writing that you can't negotiate a collective agreement that contravenes the law of Canada.