It has been to start with, since they have leaders who can speak in both languages. More importantly, if a question is posed, as I do, when I travel...and it's not, to be fair, about 25%-75%, it's about being able to speak as a leader in the language of choice of an individual who is talking to you. So it already has had tangible results.
On November 3rd, 2009. See this statement in context.