Yes, it's very important.
As we said, the main reason why a person immigrates is to be able to work and to integrate economically into his or her new country. However, in an anglophone majority province, it will be very hard to take advantage of all opportunities on the ground if a person is not bilingual.
Consequently, we encourage them, long before they arrive, while they are going through the procedures in their country, to start learning English already, if only to acquire the basics. Once they're in Manitoba, they'll be entitled to a language training program put in place by the Province of Manitoba, which is extraordinary. That program is continuously provided, from Monday to Sunday, mornings, evenings, afternoons and weekends. It's flexible and it enables immigrants to really learn the language so they can seize all available opportunities.
However, that does not prevent us from also encouraging them to get involved in the francophone community. How do we do that? We do it with the children. We make sure that all the francophones who arrive register their children at French-language schools in Manitoba. We don't force them, but we simply make them understand that being in an anglophone environment means that the children will learn English because they learn very quickly, but that they will have to fight to enable their children to retain their French.
If one day they want to communicate with the parents who are in the country, that's important. If they become unilingual, that's a loss for the family. So they're immediately convinced when we come along with this approach. We do it with the parents so they can resort to French-language schools.