We work with the institutions. We start with associations like the Association des universités de la francophonie canadienne or the Fédération des cégeps, but we also work closely with institutions on an individual basis. Every institution has its international strategy. For a fransaskois organization, for example, the emphasis is on training the francophone citizens of their province. The goal isn't necessarily to attract francophone immigrants because this is an internal program that isn't necessarily aimed at foreign students.
The presence of foreign students who have to pay high tuition fees brings additional resources that make it possible to offer programs in French, which increases the number of foreign students.