I would say that not only is Destination Canada a best practice, it is also natural for us to focus our efforts on that mission, as Mr. Saint-Germain mentioned, in view of the fact that our office responsible for the Maghreb and the francophone countries of western Europe is in Paris. In that way, we will be able to effectively coordinate all our promotion efforts in that francophone area.
On May 6th, 2010. See this statement in context.