When we are overseas speaking to potential immigrants—and Colin can attest to this—we don't really try to persuade people not to go to Quebec. People who are looking for a 100% francophone lifestyle in Canada will choose a destination in Quebec, in all likelihood. But we find that there are people looking for a somewhat different experience.
The ability to live in a bilingual environment is often attractive to them, as is the fact that their children can be educated in French. They can live in a French-speaking community and can interact in French on a daily basis, but have the opportunity to learn English as well, so that's a bit of who we're speaking to, in some ways. They are attracted in many ways to what Manitoba has to offer, and there's the fact that they can do post-secondary education in French.