The program has limited resources. Scott mentioned that we would need a 300% increase if we agreed to that. Decisions have to be made. The traditional model didn't include free publications. You say that you have an opportunity to read and you buy community newspapers or magazines. Free publications rely heavily on advertising. That is their business model. I will note your comment. We may have those figures, but I haven't checked them. We had to make a decision based on the resources we had available.
On April 1st, 2010. See this statement in context.