These publications are offered free of charge. I mention this because you say that you based your decision on the fact that people who pay for their newspapers or magazines read them more. Myself, I buy a lot of them, but unfortunately I don't have an opportunity to read them all. So that isn't necessarily true. As well, we are told that three people out of five read these magazines and publications.
On April 1st, 2010. See this statement in context.