It's a recognition that with these communities, official language minority communities, aboriginal and ethnocultural, you have much more restricted advertising, you have more restricted populations. It's a side example, but when I look at aboriginal communities, there are some newspapers that serve communities with 90% unemployment. They're not going to get 50% paid circulation. It's absolutely impossible for them. So we've said that for these communities, because of their special importance to Canada, we will allow them to come in with practically no...it could be 90%, 95% free circulation, as long as they're selling more than 2,500 copies a year.
On April 1st, 2010. See this statement in context.