The entire Music Showcases Initiative for Artists from Minority Official Language Communities component is very important. We have magnificent artists who are not very well known across the country. When they become known, Quebec adopts them as its own. I'm thinking of Roch Voisine, among others. Everyone thinks he's a Quebecker, but he isn't. In fact, he's Acadian. There's also Damien Robitaille, Marie-Jo Thério, Daniel Lavoie, who is Franco-Manitoban, and so on. This is a showcase for our young artists, and it helps establish stars, idols for francophones, and that makes an enormous contribution to identity reinforcement.
On November 24th, 2011. See this statement in context.