I agree with my colleagues and would say that it's essential. I think it's our way of identifying ourselves. The CBC is an essential partner in our communities. For instance, often, when we issue press releases, I get calls from people at the CBC, and they are there to cover the news. Otherwise, we wouldn't be well known. There are not a lot of media outlets interested in us, aside from the CBC.
On December 6th, 2011. See this statement in context.