The short answer is yes. We are doing that and we are working at various levels. As we have mentioned, we work with provincial and territorial governments. At that stage, we don't think that we are working closely with the parents from Whistler who want to have an immersion school or the parents from minority groups who want to have schools in those minority languages. We work with organizations on the ground. We work with the Canadian Parents for French network and with second-language teachers across the country. We give them the tools and the support they need. The people on the ground will create the demand.
We're working on supply and demand.
It is more complicated. We would like to stand behind every parent who wants their child to learn French in an immersion school or in an intensive French course. It would be great to be able to be in every living room and to get into each and every head to promote those objectives, but our way of reaching those people is through organizations that work on the ground. The mission of Canadian Parents for French, which has been around for a number of years, is to promote the immersion model, to encourage parents by supporting them and providing convincing arguments.
Yes, your kid can learn French even if you don't speak French yourself. Your kid can go to a French school. It will be beneficial not only for his learning of French but also his learning of mathematics and other topics. Immersion just broadens the mind. That message is not a message that is relayed only by bureaucrats sitting in Gatineau or bureaucrats sitting in departments of education throughout the country; parents are pushing this message.