Good morning. I am pleased to appear before you today in my capacity of Vice-President, Finance and Corporate Services and Official Languages Champion for the Atlantic Canada Opportunities Agency, the ACOA.
I am accompanied by my colleague Mr. Wade Aucoin, ACOA's Director General of the Community Development directorate. Together, we will endeavour to set out ACOA's active role in implementing the Economic Development Initiative under the Roadmap for Canada's Linguistic Duality, 2008-2013.
ACOA is an economic development agency whose mandate is to support Atlantic Canada's businesses and communities. The Honourable Bernard Valcourt is the Minister of State responsible for ACOA. He is also Minister of State for la Francophonie.
ACOA, like the other regional economic development agencies, manages its own budget and programs. With the exception of collaborating with Industry Canada on accountability matters specific to the Economic Development Initiative, ACOA handles its own part of the financing under the initiative.
I think it is a good idea to give you a snapshot of Atlantic Canada's official language minority community. As you know, French is the official language of Atlantic Canada's linguistic minority population.
Roughly one-third of Canada's French-speaking official language minority population resides in Atlantic Canada. Atlantic Canada's population is approximately 2.2 million people, of which 276,000 people, or 13% of the region's population, are Acadians and francophones.
The majority of Acadians and other francophones, roughly 85.5%, live in New Brunswick and reside primarily in three areas of the province: in Madawaska, in northwestern New Brunswick; the Acadian Peninsula, in northeastern New Brunswick; and the southeastern corner of New Brunswick which includes Moncton, Dieppe, Shediac and Bouctouche.
In Nova Scotia, the francophone minority is located primarily in Cape Breton in Cheticamp, Isle Madame and the regional municipality of Cape Breton; in Halifax; in the municipalities of Clare and Argyle in southwestern Nova Scotia; and in other rural communities scattered throughout the province.
Acadians and francophones on Prince Edward Island are concentrated particularly in the Evangeline region in Abram-Village, Mont-Carmel and Wellington, though they are also found in the province's two main cities, Summerside and Charlottetown.
In Newfoundland and Labrador, the majority of the francophone population live in the provincial capital of St. John's, on the Port-au-Port Peninsula in western Newfoundland, and in Labrador City.
In each of the Atlantic provinces, these communities are supported by numerous organizations which coordinate activities from education and health to economic development and business.
At ACOA, serving the region's Acadian and francophone population comes naturally. This community is part of the region's social fabric and many of ACOA's employees are themselves members of the francophone minority which the agency serves.
Now, if I may, I would like to give you a little information regarding our agency.
ACOA was created in 1987 with the mandate to create economic growth in Atlantic Canada by helping businesses to become more competitive, innovative, and productive. ACOA works in three main areas: business development, community development, and policy, advocacy, and coordination.
The geographical location of agency offices is very important. Over thirty offices are spread out over the entire Atlantic region. Its head office is in Moncton, New Brunswick and it has regional offices in each provincial capital along with local offices strategically located throughout the region.
ACOA has staff capable of serving the public in both official languages. Over half of the positions at ACOA require the knowledge of both official languages. In addition to the services provided by agency staff, ACOA has established partnerships with other federal and provincial departments and with regional organizations such as Community Business Development Corporations or CBDCs. The provision of service by these offices covers virtually the entirety of francophone communities throughout Atlantic Canada.
In carrying out its activities, ACOA endeavours to take into account the nature and the specific needs of each of the official language minority communities it serves.
ACOA has contributed greatly to the region's francophone community. Project funding comes from ACOA's Business Development Program and Innovative Communities Fund, as well as from the federal 2008-2013 official languages action plan, referred to as the roadmap.
In fact, the Commissioner of Official Languages gave ACOA an "exemplary" mark with respect to the positive measures that it has taken for the benefit of Atlantic Canada's official language minority community.
Before turning to the roadmap per se, I would like to give you a summary of the contributions to the OLMCs that the agency makes using its own programming.
Under its regular programming from 2006 to 2011, the agency invested a yearly average of $13 million in the region's official languages minorities communities. For instance, in 2010-11, ACOA contributed to several projects in support of the OLMCs' economic vitality, including foreign trade missions to promote wood and fisheries products; youth entrepreneurship initiatives; and major community infrastructure projects, including the Centre des arts de la Petite Église d'Edmundston, and the construction of a municipal centre in Shippagan.
Under the Roadmap for Canada's Linguistic Duality 2008-2013, ACOA actively partners with francophone communities in managing Economic Development Initiative or EDI projects. This initiative is delivered under the agency's Business Development Program. The EDI seeks to highlight the economic benefits of linguistic duality and the way it enhances the vitality of the official language minority communities.
The initiative's criteria seek to give particular attention to projects that bear upon entrepreneurship, innovation, diversification and the establishment of partnerships. As soon as the roadmap was announced, ACOA consulted with representatives of the region's OLMC and informed them of the initiative and how to access funding.
Under the Roadmap for Canada's Linguistic Duality, $6.2 million were earmarked for ACOA. This enabled the agency to increase its contribution to the economic development of the Acadian and francophone minority community and to highlight the economic advantages of linguistic duality.
Roughly $500,000, or 8%, of the total $6.2 million was held back to cover the cost of managing the initiative.
In total, ACOA identified $5.7 million to invest in projects under the EDI. This financing was primarily directed to non-commercial activities in order to support innovative and diversified activities and to support small and medium size businesses. Applicants were asked to submit a short project summary for assessment by the agency's official languages committee comprised of official languages coordinators from across the agency.
To date, a total of 34 projects have been approved for financing of more than $5 million. Due to leveraging from various partnerships, the total value of these projects is around $10 million.
A dedicated $10 million contribution was directed to a specific project for francophone immigration—a project carried out specifically with the Population Growth Division of the Province of New Brunswick. This initiative was in support of settlement and retention activities for francophone immigrants to New Brunswick.
Since 2010, project disbursements have increased sharply. The sum of $1.1 million was disbursed in 2010-11, a contribution of almost $2 million is forecasted for 2011-12, and a total investment of $2.2 million is set to be made in 2012-13.
The preliminary results of an external summative evaluation conducted towards the end of 2011 show that the management of the initiative and the strategies taken for delivery were sound and satisfactory.
Among the 34 projects supported by ACOA under the EDI, some are worthy of particular note: New Brunswick Translation Inc., a project to assist small and medium-sized businesses with the costs for translation of their business marketing tools; the "Pays de la Sagouine" tourism site, a project that enabled an English-language translation of an already successful French-language play, resulting in attracting a significant number of anglophone visitors to the site; the Conseil provincial des sociétés culturelles, a project involving an electronic ticket vending system, with revenues accruing to the cultural organizations represented by the vendor; and the Atlantic Canada Acadian Tourism Commission, two projects which involved the development of experiential tourism activities in five Acadian tourism venues in Atlantic Canada and the coordination of activities in each of these regions.
These are just a few examples of the support ACOA has given to the region's official language minority communities.
At ACOA, the respect for official languages is more than just an obligation; it also makes good business sense, and it makes sense to be attentive to the needs of the agency's clientele.
ACOA maintains a close relationship with the economic development stakeholders in the region's official language minority community, as witnessed by the ACOA-Réseau de développement économique et d'employabilité or RDÉE regional committee, RDÉE being the Human Resources and Skills Development-financed French-language Economic Development Network, in existence since 2006.
I truly appreciate having been given the opportunity to bring this short message to you. I would now like to hand over the discussion to my colleague Wade Aucoin, Director-General of the agency's Community Development branch. Wade plays a direct role in delivering the EDI at ACOA and he will be pleased to answer any questions you may have. Thank you.