Thank you for your question.
We have had a lot of success with this tool. We started with 14 million recorded visits and this number has since gone up.
It has had 14 million hits.
We did some really targeted advertising. We worked on search engines in terms of keywords so that we were able to increase our hits for a very small amount of money. This is a really good lesson learned.
It is a good lesson for people who want to advertise through search engines. It is worthwhile increasing visibility through search engines. We have also benefited from great publicity on university campuses where there are a number of minority communities.
We had word of mouth and used community newspapers.
We found that once people start to use the portal, one friend tells another friend. As Mr. Olivier mentioned earlier, the fact that we now have the ability to e-mail, or to send a tweet, has allowed us to really have an incredible explosion and I think a positive explosion of usage of the portal.