Actually, the program already has some criteria that are quite similar, so it wouldn't require any major changes. What it would require is tweaking the program criteria to allow groups to submit proposals specifically for the celebrations in 2017. I feel that is important. It would require adjusting the criteria a bit.
I think any such adjustment should go hand in hand with increased program support. It would be easier for the government to do that than to set up a new program and a new funding mechanism. I believe that building on existing programs and injecting a bit more into them would really go a long way.