We feel it's absolutely essential to make sure that we are relevant, to make sure that our national parks and national historic sites are relevant, and that we are finding creative, innovative, inspiring, and exciting ways to connect Canadians with these places.
When I say “connection”, what I'm talking about is a profound, deep, and meaningful sense of personal attachment—I've alluded to this several times—of Canadians to the heritage that they should be proud of and that they need to experience firsthand.
You're absolutely right that in terms of promotion, we need to make sure that Canadians are aware of these places. Once we've made them aware of them, we have to make sure that when they visit them they can enjoy these powerful personal experiences that will both attach them to these places and hopefully encourage them to come back and tell their friends.