Okay, but what I'm speaking to more directly is the exposure of French programming in Alberta, for example, encouraging anglophones in Alberta, in Manitoba, in Saskatchewan to seek out French programming and gain that exposure. We're not simply talking about language; we're talking about culture as well. To better understand Canada as a whole, one of the best ways is to introduce them to the culture.
On January 31st, 2013. See this statement in context.