I will give the first part of the answer for the FCFA.
To some degree, the work gets done by itself. For years we have heard, for example, that the French courses given at the Alliance française in Vancouver are enormously popular with the Asian community.
If you go to the site of the Vancouver Alliance française, you will see that it appears in three languages. Mandarin appears first and French second. It is really very popular. What we hear is that parents who are Asian newcomers send their children to take French courses. In their minds, being proficient in both official languages is part of what it means to be Canadian. Consequently, to a certain degree, we are already doing part of the work by promoting the connection between linguistic duality and what it means to be Canadian.