Absolutely.
Thank you for the question. It's a good question. I've had the pleasant challenge of trying to pick from among many, so if I could, I'll speak to two of them which I think are particularly relevant, and also two for which there are case studies that might be helpful for the committee in the future as you look to the success stories in your recommendations.
One I choose is close at heart and close geographically, and that's Campbell's Bay. It's just down the road from here in the Outaouais region. If you ever have the opportunity, it's about an hour's drive to the west, right along the river. It's a beautiful place to visit.
In the 2000s, due to a number of circumstances in our economy, they went through terrific challenges with respect to primary industries. That's very common within OLMCs across the country. We saw devastation in the lumber industry. We saw the disappearance of literally hundreds of jobs. Campbell's Bay at that point in time when things were working well was a community of upwards of 1,200 people. When several facilities closed in the area, they found themselves ultimately in a situation where there were simply no ways in which to work there. The people who stayed either remained unemployed or had to seek other jobs which in many cases caused them to leave the area or be displaced significantly in order to work.
We became involved with the area of Campbell's Bay in about 2004. I use this success story because I think it demonstrates that sometimes these things do take time. We engaged in the community through community economic development practices to look at assets, to look at what was possible, to look at what they had and how to leverage that not only to inspire but also to create a sustainable environment where people could live and thrive.
Over time we've seen a number of successes. Perhaps one that is very practical to speak to is an annual event called Bikes in the Bay. A number of citizens in the area, as an asset, were fans of motorcycles, and decided to create a festival. It brings individuals from not only the area but quite literally from all over North America into their area on an annual basis, into a small community that now has 600 people, if you can imagine this. The festival brings thousands of motorcycles into the Outaouais area down the road.
Now, that alone is not sufficient to create a sustainable economy. However, at this point in time, and I believe this will be the sixth or seventh annual festival of Bikes in the Bay, it generates as a festival upwards of $50,000 on an annual basis now, which the municipality reinvests directly into the community, into playground equipment, into technology, into different facilities.
As a consequence, this is serving as inspiration. We are seeing individuals who are there recognizing that they can be entrepreneurial. They are taking advantage of this and becoming involved in industries that are sustainable.
Along with this, to get to Campbell's Bay, of course, in many instances one drives through Ottawa. It's 100 kilometres to the west to get there. We're working with the Pontiac region, an area that has experienced some economic challenges as well, to develop a regional profile. It will be based around tourism. It will be based on attracting people and generating a sustainable economy.
Mr. Gourde, I like that example, because I think not only is it an economic opportunity, but it also has dramatically altered the way of life for the individuals who are there. When we started to work with them, they were devastated, in many cases unemployed, and lacking a lot of hope. I think now we see an inspired community that is thinking about its future and planning very strategically for its future.