I think when consumers look at it, they tend to look at the overall pricing. I think gas prices are pretty consistent across. We are much higher than communities two hours south or two hours north. It is a little bit cheaper in Quebec for gas on most days than it is in this area. We also are close to the Timiskaming First Nation, and they operate many of their own businesses as well. In some cases their prices are cheaper than what consumers can get either in New Liskeard, Temiskaming Shores, south Temiskaming area, or in other parts of Quebec.
I think consumers tend to look at the overall price and how that impacts them. Whether that's HST, or provincial sales tax, or whether there are discounts that are available, they don't care how the total price for a litre of gas gets added up, it all depends on what it costs them when they buy it.
I think consumers do usually chase the lowest dollar. I think government taxation is a significant part of that, but so is the profit margins that businesses seek, and the labour costs they have to pay, as well as the cost of their supplies and shipping. So I think it's a bit of a dog's breakfast as it were.