There are many reasons. Unfortunately for France, its economy is not doing very well. Its unemployment rate is very high, particularly among young people. Many people are very well educated and, in many instances, have good work experience, but they have a history of contract work and do not have permanent jobs. They are looking at other opportunities elsewhere, in Europe, first of all, I have to admit.
However, there is enormous interest in Canada. People are regularly interviewed, and newspapers regularly publish articles that cast Canada in a very positive light.
First, we try to take maximum advantage of that to make people understand that not all francophones live in Montreal, in Quebec. Of course, Montreal is often the first focal point. Second, we tell them that it is possible to succeed as a francophone elsewhere in Canada, outside Quebec.