Your question contains a number of smaller ones. Let me start by telling you about our Canadian listening and viewing audience. In that area, we are doing quite well.
First, BBM has just announced the market shares from its winter surveys. Radio-Canada's are up everywhere. With the Sochi Olympics, we got almost 10 extra points.
I could give you a long list of our quality programs from Unité 9 and Les enfants de la télé to Les Parent and Mémoires vives. I could give you the numbers of people who watch them. That is the result that Radio-Canada has on television.
I could also tell you about the importance of our radio services in the regions. There is little or no advertising, except for Espace musique, and no revenue comes from our radio. I mention that because a part of your question dealt with revenues.
Let me talk about CBC now. CBC also has had significant and very successful flagship programs that have attracted Canadian viewers. The Olympic Games were a great way for us to combine our resources with those of other private broadcasters and to meet the objectives we told Canadians we had: a reasonable offer to win the rights, an intelligent financial model and a return on investment for Canadians.
In that kind of environment, according to the CRTC statistics that have just been published, there is no doubt that advertising revenue is down for all broadcasters. That is the case for us as it is for private broadcasters like CTV, Global and TVA.
We are moving towards digital and specialty channels. That is why, three or four years ago, all broadcasters, both public and private, came before various committees and the CRTC to make the case that a price had to be paid for the signal. I think that everyone is aware of the famous battle over the value of the signal. However, our arguments did not win the day.
All that long story is to get you to understand that, in this environment, advertising revenue is down and that, despite the quality of our offerings, our financial model is under pressure, as it is for all broadcasters.