No, it's not an advantage. Doing that certainly does not reduce our costs. Naturally, we can't just broadcast a program like this one without some sort of packaging. Another thing to keep in mind is that there is no advertising on ICI Radio-Canada Première. The network is not a source of revenue. So we have to adjust by broadcasting the program during periods when ads are on television.
However, that's not a model for the radio. The radio turning into television without images is certainly not a model for the radio, nor is that our intention.
I explained to you the very particular context of that program. It's really only under those circumstances that, in our opinion, it was worth our while to test the model to determine whether this audience could be served in such a manner. However, there are no financial benefits to that approach.