Well, there are two answers. QUESCREN, the Quebec English-Speaking Communities Research Network, did a study three years ago on the social economy and how it applied to English Quebec, and it ties into things like tourism, to ways of monetizing artistic activities. CEDEC, the Community Economic Development and Employability Corporation, is in the process of doing a study on tourism and the economic benefits of tourism. We're starting to try to identify the needs.
Essentially, the creative economy as defined over the last 10 years is about bringing together people who create art spontaneously, who create an environment in which people find it interesting to live. A city with a creative class will attract other industries and creative types. Since we live in a post-manufacturing era, when creative jobs are more important, a city that can attract those creative types will stimulate its economy and will create jobs. There's no better place in Canada for that to be happening than Quebec, and because a lot of people in North America still speak English, the fact that they could have English-language arts within Quebec is an important factor.