Your question is very interesting.
I think that what makes a community interested in francophone tourism is the cultural reality. What the tourist is really looking for is a specific experience. We're talking about experiential tourism and to feel like they're in a different country.
When we look at new trends in tourism, we can see that what today's tourists are looking for is to have an experience. I think that yes, we could consider a guide or something to nicely present this cultural reality.
We're talking about a guide, and I know that there are several provinces and territories that are indeed trying to present this cultural reality in an effort to attract tourists. Additional effort could be made in this respect.