Indeed it is.
In fact, one of my former colleagues in the office, who now works for another department, was made aware of the importance of official languages 10 or 15 years ago while he was working as a volunteer for the Canada Games in Winnipeg. It is important to offer service, and it is just as important to demonstrate to students the importance of doing so in both official languages. We can also hope that this will promote the rapport between francophiles and francophones, as well as between immersion schools and French-language schools.