If we look at the Ontario proportion, for example, Ontario has been developing a very strong, robust francophone school system. My two daughters go to a school called Sainte-Geneviève. It's the largest francophone primary school in Canada outside Quebec.
What you will notice is that at least a third of the parents do not speak French, but they send their kids there because they know that this is the path to the future, the path to more mobility, the path to openness to the European Union, the path to more interactions. They understand that.
The sad part is that we need to enhance the approach whereby immersion becomes not just for a certain knowledgeable, elite society but is also for the commoners, whereby it is open to many people. This is what we need to emphasize. It is why, for example, the francophone school boards in Ontario advertise in both official languages, to integrate the most people as possible into our school system. That's one way.
The other way—and this is where we need to show the economic viability.... The thing is that it takes time to get there, but, if I may speak beyond the immigration aspect, this is something I have always personally expressed: francophone Quebec corporations also have to play their part outside Quebec in promoting both official languages. I know some of you will probably hate me for what I'm saying, but there is also a duty to step up to the plate and showcase that we also have solidarity with the francophones outside Quebec.
You'll say, “Give an example”. Metro is a very profitable grocery chain; we have been asking for years why they can't put an accent on “Metro”. Banque Nationale—National Bank—where are your bilingual signs in Toronto? Desjardins....
We are together. We need that solidarity. We need to be together. They have to take the leadership with us, because if they showcase in their own institutions, when they go outside Quebec, that there is value to being bilingual, economically everybody is going to get on the bandwagon. But if they don't take the step, how can we minorities, when we don't have strong control of our own financial institutions, make the difference?