First, I'd like to say that I live in Saskatchewan—economic boom in Saskatchewan.
It's wrong to say that people come here and leave because they don't have a job. There are a lot of jobs there, but there aren't necessarily the tools to let employers know about French and the advantage of having bilingual workers. As I said, there isn't that carrot that existed in the past.
Some employers recruit at fairs like Destination Canada, which was also in Tunis. The entire Destination Canada fair didn't go to Tunis, just a part of it. The same is true for Belgium. There are some employers and even some recruiters that come. An employment database was created for Destination Canada for that event.
I'm a businesswoman. When Destination Canada was cut, I was the first to say that if I wanted to recruit employees in France, Belgium or Tunis, I would pay for my trip myself, knowing that ultimately it would let me recruit employees elsewhere. What was cut was all the help that communities provide to these employers. The connection is lost. In the past, employers were told to recruit a good, bilingual employee, in other words someone who speaks English and French, and we helped to welcome and integrate that person.
That's what we need to do. Employers have an important role to play, but if they don't know about francophone immigration and don't see the advantages of recruiting a francophone or an anglophone, they are going to wonder why they would and what the benefit would be for them.