The best things we've done there are through publicity. The quality of life in our smaller towns and cities,
such as Shawinigan, Regina, or smaller towns in BC's interior, is excellent.
We get high ratings for the quality of life in our cities, rightly so. But when people look a bit further, whether it's New Brunswick or the rest of Atlantic Canada, there is a lot there.
Our best strategy for increasing that settlement is to reinforce the roles of municipalities, towns, villages, small cities in this recruitment process, bring them to Destination Canada if they want to come, have them help us recruit people to build a profile and get into the pool of qualified candidates for entrée express, and also have them engage with employers.
We have a francophone employers' network that reaches all across Canada. They are not just employers who have a head office that operates in French; they want their workforce to operate in French everywhere they are in Canada.
I was in Thunder Bay recently. Municipal services there are provided in French to some extent. Bombardier is established in Thunder Bay. I met a French engineer, who, a year ago, did not even know that Thunder Bay existed. He was transferred there by Bombardier. That engineer now describes himself as a great champion of Francophone immigration.
Bombardier often conducts its operations in French, in Quebec of course, but elsewhere as well. With its presence in Thunder Bay, I predict that there may be a small wave of highly-skilled, Francophone immigration. Employers have a primary role to play in this.