I would say it's multi-dimensional.
There is work that we can do here in Canada in terms of outreach and communications. We were talking earlier that the minister mentioned our focus in some ways on students and on existing potential immigrants in Canada. There's outreach to those groups of people and abroad through our Canadian embassies, high commissions, and consulates general.
We have, with the last round of information we've sent to missions for express entry, added in a volet “communautés minoritaires”. They have been given packages of information that they can share with potential immigrants.
When we are doing our presentations by webinar, in person, and in meetings, not only the immigration staff, but the other staff of the mission are promoting the possibility of going to the minority communities as well and explaining what the opportunities are in those places. They are explaining a little of what you have said; that not only can they work in French in those places, but their children can go to school in French and they can receive health care in French. They see the environment is conducive to a good life, not only in their own maternal tongue, but in the French language, and of course in English.
My colleague, Mr. Saint-Germain, will add a few words.