First, I do think that it is the responsibility of the government to develop a strategy. This strategy should include elements to promote this concept to universities, the private sector and public institutions to ensure that the presence, development and promotion of both official languages are key factors.
I attended the Canada Games in Sherbrooke this past summer. It was an example of the type of leadership that an institution could show, institution that had received funding from the federal government. Moreover, I believe the organizers of the Pan American Games are doing very significant work at this moment.
Knowing that a promotional strategy exists can give people who play important roles the energy they need. All kinds of institutions can play a role.
I attended the Vanier Cup. Mr. Gourde mentioned the issue. Canadian Interuniversity Sport, or CIS, is under new leadership. Its permanent staff is truly engaged in promoting both official languages. They invested much energy to ensure that the Vanier Cup was an event that took place in both official languages. It showed the commitment on the part of the organization that provided this event.
I would also like to note that, when the leaders of an institution take linguistic duality seriously, we see the results. If the government were to commit to developing a strategy, we would see much more generalized results. It would no longer be a matter of individuals who happen to focus on this issue through their own initiative.