We established an increased presence in the francophone markets. We used social media and made online presentations. In short, we were extremely present.
We also relaxed the rules to promote the retention of international students who found jobs after completing their studies at a francophone post-secondary educational institution in New Brunswick. If they have been in New Brunswick for four or five years, have found a job, and want to stay, we make their lives a bit easier to encourage them to do just that. That is what made it possible for us to reach and even surpass our target.
We involve employers. Since we are talking about economic immigration, it is important for immigrants to be attached to the labour market, hence the interest of employers. We have managed to achieve and exceed our targets by working with employers and encouraging them to hire francophone immigrants.