Sure.
We also see that young people—and us as well, really—are much more geared to new technologies, social media.
How has that influenced CPAC?
How do you see the future in the context of social media?
How are you going to adapt to this new reality?
Today, when we look at a 15-second clip, we pay more attention to the package than the content. We are satisfied with the first impression and don't dig deeper.
What type of challenge does that represent to CPAC?