In general, wording is proposed for questions. We meet with focus groups to ensure that the questions are understood and to see how they are interpreted. As mentioned earlier, the way people understand a question depends on how the question is worded. Qualitative testing and focus groups help us ensure that people have understood the objective and the wording of a question. Afterwards, we administer a quantitative survey in various regions of Canada.
On October 3rd, 2017. See this statement in context.